YOUR GATEWAY TO THE WORLD'S FASTEST GROWING FOOD & BEVERAGE MARKET

As one of the key industries listed in the 11th Five-Year Plan, food & beverage industry will meet great opportunities to develop rapidly owing to the relevant favorable policies from Chinese government. Undoubtedly, both primary implement of the 11th Five-Year Plan and sustained development of domestic economy will drive the steady and sound development of China food & beverage industry. Besides, affected by both increasingly growing demands and enlarged production capacity, industrial structure will be further upgraded and optimized, and meanwhile, new food & beverage products are successively brought forth, which can develop more segmented markets. As a result, much greater opportunities will be created for those superior enterprises, especially for those brand enterprises as they can adapt themselves to consumption upgrading and focus on brand cultivating, channel exploring as well as management improving.

However, some problems and risks also exist along with the rapid growth of China food & beverage industry. Health-driven changes in consumer consumption patterns, growing retailer power, upward pressure on raw material cost, new traceability legislation, and increasing scrutiny of corporate social responsibility are all conspiring to create a challenging and volatile environment. Fierce competition and industry consolidation are placing enormous pressure on food and beverage companies to cut costs. Meanwhile, increasingly sophisticated consumers are demanding greater levels of accountability as well as constant product and service innovation. How can these challenges be properly addressed and what are the smartest moves for sustainable growth and long-term profit?

This buzzing summit, led by global F&B heavyweights, will concentrate on the significant sectors of consumer insights and world-class manufacturing strategies, presenting the redhot issues of F&B industry in expanding China Market under one roof. OPPORTUNITY CHINA is a must for all food and beverage manufacturers, distributors, retailers and wholesalers looking for the next big trend and it will help you to strengthen your growth in China.